Southern Smokeless have recently released our value brand, PREDATOR, and we are very excited and encouraged by the Market’s positive reaction to this offering. Predator long cut has been tested extensively against the market's leading brands and proved to be the preferred choice in flavor, delivery, and marketability. Our long lasting, satisfying flavor and premium tobacco blend makes predator the first moist snuff offered at value-brand pricing.

Available in Straight and Wintergreen flavors, we are confident that PREDATOR moist snuff will compete very strongly with the established value brand of Grizzly in all areas – quality, taste, image and, perhaps most importantly, price point.  Our aim and belief is that PREDATOR is poised to become the value market leader in the short to medium term. 

In addition to two new flavors of PREDATOR that will be released in the upcoming year, we are proud to announce the introduction of our premium brand DUKES.  DUKES Original ultra premium smokeless dip tobacco is poised to be a highly competitive alternative to the Copenhagen brand with a much more appealing price point.  DUKES Original will be available by January 2008.